Tuesday, August 9, 2011

Four Beginner Wine Mistakes (and How to Avoid Them.) - Audio

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X005 - Four Beginner Wine Mistakes (and How to Avoid Them.)  (click to play, right-click to save)

Transcript:


As I start exploring wine, what are the mistakes that I can make and how to I avoid them?

There are four  mistakes that are very common.

1.      Making preferences too quickly.  You can’t tell if you like or hate a type of wine from one example.  Not even from 10 examples.  I’ve met people who spent 10 years not drinking any red wines because they had one and didn’t like it.  Until you have information built from numerous tastings of a varied selection of wines, you don’t have the ability to make good judgments.  Learn for the first couple years.  Don’t allow preference into the discussion.
2.      Getting locked on a wine brand.  Most serious wine drinkers know there is no brand loyalty.  Wine isn’t soda pop or beer.  Those products have recipes and don’t change every year.  Wine is an agricultural product and the vintage will completely transform the taste of a wine.  Saying you only drink Brand X is one of worst mistakes you can make in wine.
3.      Drinking wine on the same day you bought it.  Most people drink wines within 5 hours of purchase.  That is horrible.  You are ruining the wine by subjecting it to ‘bottle shock.’  The vibrations from the car ride will make the wine taste much worse than normal for a short period of time, about 24 to 48 hours.  If you are drinking wine on Friday, please buy in on Monday.
4.      Buying too much wine in restaurants.  Restaurants gouge the wine drinker.  I can count on one hand the restaurant I’ve ever been in that don’t charge 200 to 500% markup.  A $60 wine in a restaurant will often cost $10 to $15 at any retailer.  There is nothing wrong with having some wine at dinner, but don’t use restaurants to splurge.  If you want a true $50 wine worth $50, buy it at retail.

The content of this page is copyright Austin Beeman.  However...
          The Audio was recorded at Star105FM (105.5 in Toledo, Ohio)
          The Audio was paid for by Walt Churchill's Market.

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2 comments:

Adam Mahler said...

always restaurant bashing-I'm ready for a face off!

Austin Beeman said...

Love too. I actually thought I was pretty kind on this one. Too many people use restaurants as their 'splurge destinations.'